New book edited by former CARIMAC head
Drs. Marjan de Bruin, former CARIMAC director
Former CARIMAC director Marjan de Bruin is one of three editors of a new book on gender and advertising. The book is entitled Women, Advertising and Representation and is published by Hampton Press in New Jersey. The other members of the editorial team are Sue Abel and Anita Nowak.
The book goes beyond the familiar paradigms of writing about women in advertising. It shows how often "ritual degradations" in the pervasive advertising we are exposed to subtly but also explicitly suggest fashionable notions of masculinity and femininity--often crossing the grey area between the erotic and the pornographic. In this fascinating range of studies the editors examined a spectrum of realities--rural and urban, fashion and commodities, global icons and local expressions, from Japan to Canada, from Indonesia to Turkey, from the United States to rural India and Singapore.
Lecturer gives opening talk at journo workshop
